Food mash-ups as a concept aren’t anything new. It seems there was an inflection point about a decade ago with the introduction of Taco Bell’s Doritos Locos Taco in 2012 and then the debuts of the Cronut and ramen burger the following year.
More recently, the number of press releases and news stories I’ve seen about new hybrid products has grown even greater with “hybrids” officially labeled a food trend by Innova Market Insights in 2020. Why? At minimum, they get the public’s attention and garner press. (Hello, figgy pudding Spam.) Even better, they increase sales and/or followers.
For anyone looking to go viral, mash-ups by definition have a leg up thanks to their captivating mix of familiarity and novelty. And when they actually taste good, better than one’s expectations, the appeal is amplified by your brain releasing dopamine, a chemical that makes you feel good.
Advertisement
The latest food hybrid hitting all the right notes is the Smash Burger Taco, which is ground beef smashed with a tortilla and then topped with cheese and the burger accoutrements of one’s choosing.
End of carousel
While burger tacos and its relatives aren’t anything new — Applebee’s has had a quesadilla burger on its menu since 2005 — Brad Prose of the blog Chiles and Smoke is the person we have to thank for starting the spark that skyrocketed this dish to viral fame.
“I had no idea when I made them that they would just become as popular as they did,” Prose said. The video he posted to TikTok on March 23 has since garnered 3.8 million views and the dish has been shared all over, including on Good Morning America, Food Network and now here. “The smash burger tacos went so viral so fast that it kind of became the internet’s recipe really quick,” he said.
Advertisement
For Prose, the idea came from a mix of resourcefulness and familiarity.
Share this articleShareIt started with a desire for hamburgers, a lack of buns and a new griddle. Prose got the idea of smashing tortillas into burger patties from a breakfast taco he’s been making for years. “All it is: I crack an egg into a pan and I smash the tortilla into it to cook the egg and bond it to the tortilla,” he said.
He applied this same concept to making his Smash Burger Taco. His first attempt didn’t quite work out as planned, but the idea was there, so he spent the next four days nailing it down before landing on the recipe he shared with the world. (He learned that flour tortillas are better than corn, not to use too much meat so the patty is very thin, and to be careful not to burn the back of the tortilla.) “Eventually we nailed it and it was just really fun,” he said.
The response has primarily been positive, but the internet being the internet, Prose has encountered some negative comments, such as claims that the side of the patty touching the tortilla is raw and unsafe to eat. In case you were wondering that, too, I can attest that it is not. Because the meat is so thin, it cooks all the way through without direct contact on the other side.
“It’s the law of thermodynamics,” Prose said. “The heat transfers through the meat. It’s not like it stops.” (Though he was confident in the safety of the method, he even peeled off the tortilla a couple of times during his testing to confirm.)
In testing out the recipe myself, I found that spreading the ground meat to the edges of the tortillas worked better than trying to smash them in a skillet without a burger press. During cooking, it’s important to press the fused tortilla-patties with a spatula to ensure good contact with the skillet and develop a nice crust, the hallmark of a great smash burger. Once you flip the tortillas, you want to cook them on the other side just long enough so that the cheese melts and the tortilla crisps in the rendered burger grease without getting too dark. (With a griddle, Prose instructs cooks to transfer the tortillas to a cool spot once flipped to eliminate this issue.) And then in no time, they’re ready to serve. “When you have everything ready to go, it only takes like five minutes,” Prose said.
Advertisement
In our conversation, Prose noted that some people called the dish Big Mac tacos, so I opted to go all in with that direction for the toppings by including special sauce, lettuce, pickles, onions and sesame seeds. (The Big Mac jingle has been in my head all week long.)
I knew smash burger tacos would be a slam dunk after watching Prose’s recipe video, but even I was surprised with how much I enjoyed that first bite. I’m always happy when I have a burger or a taco in my hand, but both at the same time?! My brain may have malfunctioned briefly from being overloaded with joy and deliciousness.
In addition to taste and ease, Prose thinks flexibility is another reason people have been drawn to the recipe. I’ve seen people use other types of ground meat and plant-based alternatives, Prose has added shrimp to make it surf-and-turf, and he’s seen cooks use other flatbreads in place of tortillas, such as pitas with ground lamb.
“It’s really the vehicle more than it is the specific recipe,” he said. “I just think it’s really cool to see that the world kind of jumped in and just took an idea and went with it.”
Get the recipe: Smash Burger Tacos
ncG1vNJzZmivp6x7uK3SoaCnn6Sku7G70q1lnKedZLOwu8NoaWlqY2R9eXuPamaspZGotW6u1Kuenqpdqa6ku9Jmq6KjpKS4cA%3D%3D